Marketing URJ High Heller (formerly NFTY-EIE) at Your Congregation: Tips and Best Practices

Here are some ideas to get you started in creating a plan for marketing Heller High in your congregation:

The Reform Movement congregations across North America have a long history of sending outstanding high school students to Heller High and of providing scholarships to the members of their congregations. We thank you for taking the time to ensure that your congregation’s young people have the opportunity to experience the benefits of an intensive Jewish learning experience in Israel. Here are some tips and best practices that we’ve collected to help you to publicize the program in your congregation:

Browse the links on the right side of this page and include our ready-to-use materials for all of your communications.

  • We have provided resources for your print bulletins, mailings, email newsletters, and website. Need something that you can’t find on that page? Email us at and we’ll be happy to help.

Please make the Heller High flyers and brochures readily available and displayed in a strategic location in your synagogue.

  • If you run out of brochures, please contact the Heller High office at or 212-650-4095 and we will send more to you right away!

Include information about Heller High in all of your congregation’s print and electronic communications.

  • Use our ready-to-use blurbs for print bulletins or email newsletters. Logos and photos are available in on the right side of this page
  • Share photos of your students from previous semesters
  • Add a link to the Heller High website on your congregation’s website:
  • Include Heller High on all social media, including Facebook, Twitter, and Instagram

Set a goal of how many students your congregation will send this school year and create an action plan.

  • Offer and promote scholarship assistance to families. Partner with your staff and lay leaders to determine how much money you can offer families to support their participation.
  • Recruit congregants to partner with you in recruitment – including parents and alumni. Schedule a meeting to create an action plan and plan to follow-up with them regularly
  • Identify target families and strategize for how you will reach out to parents and children. Make plans for how you and your marketing partners will personally encourage their participation
  • Plan to host a Heller High Day for your high school classes. We’ll show the promotional video, talk about what a great program Heller High is, and answer questions. You can also ask an alum of the program to speak about their experiences, too. And be sure to invite alumni to wear their gear!

Create a Heller High display in your congregation.

  • Create displays using pictures of former participants and any special mementos they might have of their experiences
  • Enlist past participants in the creation of promotional posters, collages, banners, etc.
  • Have past participants write short articles to describe what a semester at Heller High has meant to them.
Whether in print or online, these resources provide a useful reference:

Prospective applicants and parents alike often have numerous questions about Heller High. Check out our Frequently Asked Questions page, and, of course, do not hesitate to contact us at with additional questions.

Use our sample monthly bulletin and email blurbs in any of your upcoming publications to promote Heller High.

These resources are optimized for use on your website:

Text description of Heller High
Blog post on the URJ Heller High experience from a parent’s perspective
Heller High's Promotional Video
Heller High Photos

Spread the word about Heller High with our Social Media Toolkit! Use the Facebook and Twitter posts to help reach high school students, parents, and others! Encourage your congregants to like and follow Heller High on Facebook, Twitter, and Instagram.

Watch our videos to see what a semester at Heller High is like.

View the promotional video online.

Encourage your entire congregation to visit the Heller High blog for stories and highlights from our semesters.

Contact Robin Kulwin, URJ Heller High Director of Admissions, with any questions or inquiries.
Fill out my online form.